Insider's View of Celebrity Edge
Kirsty and her team have been collaborating with Celebrity Cruises on printed design and marketing to promote Celebrity's new Edge class of cruise ships, spending the last 18 months pouring over deck plans, images and rendered drawings.
Thrilled to be invited onto Edge's European Premier sailing from Southampton, one of 2,000 guests including travel agents, trade and media before the ship welcomes its first European passengers on 15th May, Kirsty told me how the reality of Celebrity Edge compared with the 3D rendered drawings.
"We've been working on the deck plans and renders for Celebrity’s Edge for the last 18 months but the reality of the vessel completely blew me away! Past rendered drawings were always fantastic but with the 3D modelling for Edge, we got a much better impression of the scale of the ship, but in reality the ship is even more spacious, areas felt so much bigger."
And for crew it's great news too, as CEO Lisa Lutoff-Perlo explained in her onboard Q&A with the travel partners, one of the things they’ve really concentrated on with Edge is “crew quarters”. Spending time and architectural thought on crew areas, making sure living spaces are more generously proportioned for their 1377 onboard employees; with an outdoor area, better restaurant facilities with the Cafe 365 dining area where crew officers and staff members can eat together and hugely improved gym and lounge facilities. That way staff feel comfortable and valued. With the Celebrity focus on diversity and inclusion, crew and guests from every ethnicity are encouraged to come aboard, comfortable in the knowledge Celebrity will look after them.
As for the staterooms, designed by Kelly Hoppen MBE, every available space has been used. Kirsty explained 'we stayed in an Ocean View stateroom, where there were so many storage spaces and surprising little touches, cupboards which we hadn’t realised were there at first. Kelly's knowledge of yacht design obviously enabled her to use every curve and line to her advantage. Although the footprint is not hugely different from previous ships, the use of the space has been thought out so cleverly that it felt so much more spacious."
"I think it helps to have a female perspective too. For example; next to the full length mirror was a desk, which had a little extension table which pulled out so I could sit at the mirror and do my hair and make-up, and simply push it back under the desk afterwards - it's the little touches which really make a difference."
The cantilevered ‘magic carpet’ is a delight too, designed by Tom Wright originally as a means of getting passengers more efficiently from the ship onto tenders when in port, the platform transforms into dramatic dining and bar areas, travelling when in port between Deck 2 where passengers simply step onto the tender up to Deck 5 for lunch, 14 for the bar and 16 at the top for Dinner on the Edge!
Celebrity Edge passengers will have enjoyed modern luxury and uninterrupted views as they boarded the ship in Southampton last week at the beginning of her inaugural Mediterranean voyage.
To hear more about cruise industry print and marketing contact Kirsty @ www.karoodesign.com