The marketing and PR department is integral for getting a cruise liner’s name and reputation into the public domain. You’ll manage customer expectations, monitor successes and failures, and work on the liner’s or company’s branding.
Roles within this category may include:
Marketing Manager, Marketing Executive, Marketing Assistant, Digital Marketing Executive, Product Management, Front Desk Receptionist, Brand Manager, Revenue Manager and Assistant
The tasks undertaken by members of the marketing and PR team will vary from day to day and between roles. However, you might expect to work on brand identity, create and support a brand image, write content for multimedia platforms, contact suppliers, write emails and formulate financial strategies. Front desk receptionists will act as a first point of contact for guests and crewmembers, while PR team members might hand out promotional material or work in entertainment venues to drum up business and improve passengers’ experiences.
As a marketing manager, executive or assistant, you’ll show excellent written and verbal communication skills as well as being proficient across all kinds of media and applications. You’ll be just as comfortable creating documents as you are using social media or liaising with members of the press.
Marketing and PR team members will usually work directly with departmental managers and leaders to create content and regularly check and review onboard strategies. As well as updating social media, creating press releases and web content and designing literature, you’ll handle statistics and analyse financial data. For this reason, you should have a keen interest in all aspects of a cruise ship’s management.
Marketing team members are typically confident and outgoing with a passion for creating and maintaining brand recognition and reputation. You’ll ideally hold a degree or equivalent qualification in marketing or business administration and have about two to three years’ experience in a similar role.
The expected salary for marketing executives or PR team members is between £1,000 and £1,500 per month, rising to the region of £3,000 to £4,000 per month depending upon the position held.